Valentines day comes hand in hand with the eternal dilemma of which gift to buy. And for men, in particular, the hunt for a gift feels more like an obligatory purchase. Baffled by choice, they often leave the gift until the last minute. How could M&S capture these jaded shoppers and put a bit of the romance back in to Valentines?
We created the first augmented reality-enabled 48 sheet in the UK.
Situated at Waterloo station, and also available at www.social.marksandspencer.com, the new ad was designed to capture the attention of shoppers on the go with an interactive, virtual Valentine's Day experience. Customers simply place an enabled phone or tablet device over the image to trigger an AR experience: our model came to life, and showcased the highlights of our flower and lingerie ranges before directing customers to purchase direct from their mobiles.
- We placed this first in the highest footfall station in the UK.
- Over 27,600 interacted
- The ad became a huge talking point, featured by high- profile tweeters, blogs and publications.