Village Cinemas - Ticketing Platform
With mobile ecommerce overtaking desktop for the first time, Village Cinemas was determined to radically improve the experience for customers on mobile devices. However, their legacy mobile site was out of date, in terms of both their brand and ticket purchase expectations.
In 2012, Lowe Profero designed and built the desktop site, integrating the newly popular Sitecore CMS with the VISTA ticketing platform driving VCA's point-of-sale system, so we were uniquely placed to provide a mobile solution that would support VCA's future mobile technology needs.
Our collaborative, customer-centred design methodology, we created a responsive interface design that makes finding a movie, buying a ticket and choosing a seat as easy as it is in the cinema.
Building out the solution as a rich web application on an angular.js foundation not only vastly improves performance on mobile devices, it also means that VCA can now easily port new features from the desktop to mobile -- or vice versa -- ensuring that the mobile experience will never lag behind. Instead, VCA can now become truly mobile-first in their approach to digital customer experience.