Paid Search & Social Analyst

Role: Paid Search & Social Analyst

Location: New York

A MullenLowe Profero Search (PPC) Analyst is responsible for managing and coordinating agency resources to ensure that day-to-day paid search client needs are met, performance delivered, and all projects are completed smoothly. Reporting to the Search (PPC) Manager and working in collaboration with other analysts, you will be responsible for the general delivery of your paid search assignments.

The ideal candidate must have a strong PPC background, with a working knowledge of other digital channels, including SEO, social media and display. Only candidates with a minimum of 2 years professional experience in paid search will be considered. 

What skills will help you belong?

Responsibilities

  • You will be responsible for managing PPC and paid social campaigns, assuring accurate budget management, optimizations, ad copy writing, campaign launch, and billing
  • Ensure that the delivery of search campaigns in terms of meeting performance goals and adhering to industry best-practice
  • Fulfill relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan
  • Research and understand client business models, products/services, verticals, and competition
  • Proactively part take in internal meetings, helping to solve problems, and complete client deliverables
  • Work closely with managers to update and maintain project plans, assuring all projects are completed on time
  • Work on regular weekly reporting analysis and recommendations
  • Present reporting to clients and/or internal agency stakeholders
  • Work with data analysts to ensure that:
  • Campaigns are trafficked according to analytics guidelines
  • Assure analytics recommendations and analysis is executed within paid campaigns
  • Develop positive relationships that reflect true partnership in achieving the goals of the client's business
  • Work collaboratively with search vendors, such as Google and Bing, as well as technology providers, such as Marin
  • Be reliable; be someone the client can trust; have integrity
  • Understand individual client needs (including and beyond specific projects) so you can help them be successful in their roles; ensure clients have the necessary information and materials they need to do their jobs well
  • Work to develop a solid understanding of the client's business, with emphasis on your area of responsibility
  • Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team

Qualifications

  • A minimum of 1 years professional experience in search marketing
  • Expert understanding and demonstrated experience in paid search (PPC), including keyword research, ad copy development, bid management platforms and optimizations
  • Highly analytical and comfortable with working with large data sets
  • Expertise in data analysis and data interpretation
  • Demonstrated experience in managing large-scale, enterprise-level paid search campaigns
  • Experience with technology platforms and tools such as Marin, DoubleClick search, Kenshoo, Facebook, Twitter, LinkedIn, Prisma
  • A natural collaborator with the ability to work well with internal teams, external stakeholders and clients
  • Passionate about the digital industry, social trends, search behavior
  • Curious about new innovations and testing new ideas and out of the box thinking
  • Excellent written and verbal communication skills

 


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